Start Strong or Go Home: Koci Studios Tips on How to Open Your Video Stories

storytelling

Watch the video above to hear my tips on how to best open your videos in order to keep viewers from clicking away. Below are the NOTES from the video:

1. Start with a Strong Title and a Compelling Thumbnail

Examples: Strong Title: Last Minutes with ODEN https://vimeo.com/8191217

Compelling Thumbnail:  MediaStorm: A Shadow Remains by Phillip Toledano http://mediastorm.com/publication/a-shadow-remains

 

 2. Don’t start with a text slide or “Hello, my name is…”

 

 3.  Start with the train already in motion

Example: Dail: Life Unbarred https://vimeo.com/5688086

 

4. Create a Sense of Place

Example: Opening of Woody Allen’s Manhattan http://www.youtube.com/watch?v=uyaj2P-dSi8

 

5. Steal

It’s not where you take things from – it’s where you take them to. Jean-Luc Godard

Example: thestar.com: Reflections on Conrad Black’s trial http://www.youtube.com/watch?v=fTy7nnYVn1c

 

6. Be Dramatic!

“Death…Nailing the coffin….Reality maybe choke me to death.” Philippe Petit

Example: Man on Wire/ 2008 http://www.amazon.com/Man-Wire-Philippe-Petit/dp/B001E5FYS8/ref=sr_1_2?ie=UTF8&qid=1370490382&sr=8-2&keywords=man+on+wire

 

7. Lead with Sound and Drama

Example: Apocalypse Now: http://www.youtube.com/watch?v=pLRmVMVP7NQ

 

8. What the Hell?

This American Life: Horses in North Philly:http://www.youtube.com/watch?v=xcEMghqgjcg

 

9. Be Bold

Example: LATimes Waiting for death, Photography and audio by Liz O. Baylen: <a href="http://www viagra kautabletten.latimes.com/news/local/la-me-ed_shneidman_ss,0,7556412.htmlstory”>http://www.latimes.com/news/local/la-me-ed_shneidman_ss,0,7556412.htmlstory

 

10. Gone Fishing, bait them, then reel them in.

Example: Melissa Dixson: The Urban Taxidermist http://www.nytimes.com/packages/html/nyregion/1-in-8-million/index.html#/melissa_dixson

 

11. Create a sense of Mystery

Example: OF SOULS + WATER: THE SHAPESHIFTER https://vimeo.com/43520139

 

 

Related articles:

 

30sec Tip: The World Does not Reward Perfectionists http://www.lifehack.org/articles/productivity/30sec-tip-the-world-does-not-reward-perfectionists.html   Viewer Abandonment Rates for Video Infographics http://digitalsplashmedia.com/2013/01/viewer-abandonment-rates-for-video-infographics/   Short Attention Spans for Web Videos http://www.nytimes.com/2010/10/11/business/11drill.html?_r=0   Online Video Attention Span – How long should a video production be? http://thevideoeffect.tv/2013/05/08/online-video-attention-span-how-long-should-a-video-production-be/


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