Watch the video above to hear my tips on how to best open your videos in order to keep viewers from clicking away. Below are the NOTES from the video:
1. Start with a Strong Title and a Compelling Thumbnail
Examples: Strong Title: Last Minutes with ODEN https://vimeo.com/8191217
Compelling Thumbnail: MediaStorm: A Shadow Remains by Phillip Toledano http://mediastorm.com/publication/a-shadow-remains
2. Don’t start with a text slide or “Hello, my name is…”
3. Start with the train already in motion
Example: Dail: Life Unbarred https://vimeo.com/5688086
4. Create a Sense of Place
Example: Opening of Woody Allen’s Manhattan http://www.youtube.com/watch?v=uyaj2P-dSi8
It’s not where you take things from – it’s where you take them to. Jean-Luc Godard
Example: thestar.com: Reflections on Conrad Black’s trial http://www.youtube.com/watch?v=fTy7nnYVn1c
6. Be Dramatic!
“Death…Nailing the coffin….Reality maybe choke me to death.” Philippe Petit
7. Lead with Sound and Drama
Example: Apocalypse Now: http://www.youtube.com/watch?v=pLRmVMVP7NQ
8. What the Hell?
This American Life: Horses in North Philly:http://www.youtube.com/watch?v=xcEMghqgjcg
9. Be Bold
Example: LATimes Waiting for death, Photography and audio by Liz O. Baylen: <a href="http://www viagra kautabletten.latimes.com/news/local/la-me-ed_shneidman_ss,0,7556412.htmlstory”>http://www.latimes.com/news/local/la-me-ed_shneidman_ss,0,7556412.htmlstory
10. Gone Fishing, bait them, then reel them in.
Example: Melissa Dixson: The Urban Taxidermist http://www.nytimes.com/packages/html/nyregion/1-in-8-million/index.html#/melissa_dixson
11. Create a sense of Mystery
Example: OF SOULS + WATER: THE SHAPESHIFTER https://vimeo.com/43520139
30sec Tip: The World Does not Reward Perfectionists http://www.lifehack.org/articles/productivity/30sec-tip-the-world-does-not-reward-perfectionists.html Viewer Abandonment Rates for Video Infographics http://digitalsplashmedia.com/2013/01/viewer-abandonment-rates-for-video-infographics/ Short Attention Spans for Web Videos http://www.nytimes.com/2010/10/11/business/11drill.html?_r=0 Online Video Attention Span – How long should a video production be? http://thevideoeffect.tv/2013/05/08/online-video-attention-span-how-long-should-a-video-production-be/